With more than 3000 people dying as a result of sleep-related issues each year, it’s clear Australia’s sleep health needs to be put in the spotlight. And that’s exactly what ResMed hopes to do with a rebrand, omni-channel investment plan and its largest marketing campaign to date.
ResMed is a 30-year old business and pioneer in sleep health, producing a range of products to help tackle sleep issues. The group sells its wares via a distribution network as well as through branded retail stores, clinics and its website.
But with statistics showing more and more Australians are suffering from sleep-related issues, the company knew it was time to do things differently.
“One recent study showed nearly 85 per cent of people with sleep apnoea don’t know they have it. That statistic hasn’t changed over the years,” ResMed general manager for Australia and New Zealand, Catherine Delamare, told CMO. “When we see that, it means we have to do something different to reach more people.
